I offer people, brands and products unique creative solutions to connect with their audiences in meaningful ways.
MARKETING & COMMUNICATIONS
Design. Copy. Scripts. Video. Content. Experiences.
Creative Direction
I lead creative teams to generate strategic ideas that bring together superb design and copy. I make sure everything is taken into consideration and that all details are in place for pitching, production and delivery. I have a keen eye on design and lead and assess it bringing valuable recommendations to design teams. I love presenting big-picture concepts that can be implemented throughout different channels. I like to collaborate and ideate impactful concepts that help elevate a brand and bring it closer to its customers by humanizing it.
Video STORYTELLING
As an expert in video production, I offer ideation, scripting and production management from intake to delivery for live action, animation, motion graphics, and documentary videos. I have managed large crews, cross functional teams, client relationship, logistics and budgets. I am meticulous about storytelling through script, motion graphics, visual narratives, editing and sound design. I lead videos so they inform, inspire and entertain.
coMMUNICATIONS
I advance brands and attract the right audiences to them through communication strategies that include, multichannel efforts, public relations & marketing collaborations, digital & social media, website & email, events and storytelling. I also lead internal communications to help bring together complex teams and provide support and direction. I achieve this by delivering clear communications in a unified platform, simplifying processes and promoting the organization’s vision and mission.
LEadership STYLE
Leading meaningful and creative communications that inspire, educate and entertain, excites me and energizes me with a sense of value, commitment and creative satisfaction. I have done this for various advertising agencies, for Award Winning In-House Creative Studio at State Farm Insurance; for academics and research communications at the University of Washington Institute of Translational Health Sciences, and currently, for Acrisure. I am also a freelance Video Creative Director.
I thrive to bring out the best in people and to be a source of inspiration to others. It fulfills me to see people I've helped succeed and grow in their creative careers. I believe in constructive feedback and using the right creative processes and workflows to make projects more efficient and cost-effective. No matter how small a project can be I treat it like royalty. When I present ideas to leadership, executives and clients I do it confidently and with charisma. I love my job. I care about my clients and always recommend the best creative solutions that fit their needs. I spend quality time building strong business relationships with clients to build trust. When something hasn't been done, I go ahead and do it. I am proactive with my projects and take initiative.